Rosenberg Center

Rosenberg Center

195 Crescent Rd., East Lansing, MI

Opening in 2027, the Rosenberg Center will serve as the MSU Research Foundation headquarters and multi-tenant innovation hub, creating space for startups, corporate partners, and MSU-affiliated organizations advancing innovation across Michigan. The facility is designed to strengthen connections among research, entrepreneurship, and industry.

Media Resources:

Download project materials and assets.

News Release

Official announcement and project overview.

Fact Sheet

Building details, timeline, partners, and key project information.

Renderings

Exterior and interior project renderings and visual assets.

Logos

MSU Research Foundation logos and style guide.

Other Assets

Leadership quotes, bios, and headshots.

Expanding Capacity:

Why this investment is happening now.

The new facility reflects a growing demand for space that supports innovation activity across the region. The MSU Research Foundation developed a long-term strategy to expand capacity and create infrastructure that can support future growth for years to come.

Project Overview

  • Name: Rosenberg Center

  • Location: 195 Crescent Rd., East Lansing, MI (on MSU campus)

  • Size: 68,000 sq. ft.

  • Expansion: Two-story, 8,000 sq. ft. mass timber expansion

  • Investment: Approximately $20M (MSU Research Foundation resources)

  • Ownership Structure: Long-term ground lease with MSU

  • Grant Support: Michigan Mass Timber Catalyst Grant ($25,000)

  • Previous Occupants: MSU Federal Credit Union, IBM, MSU IT Services

  • Naming: Honoring Dr. Barnett Rosenberg, MSU professor and discoverer of cisplatin cancer therapeutic

Project Partners

ARCHITECTURE & ENGINEERING

GENERAL CONTRACTOR

MASS TIMBER SUPPLIER

ENVIRONMENTAL CONSULTING

Project Timeline

  • June 16, 2026:
    Public Announcement

  • Sept. 17, 2026:
    Ribbon Cutting

  • Summer 2027:
    Grand Opening

Intended Use:

What the facility supports.

The Rosenberg Center is designed to support startup growth, corporate engagement, university collaboration, and broader ecosystem activity. As the future home of the MSU Research Foundation headquarters and multi-tenant innovation hub, it will provide space for entrepreneurship, programming, and connections that strengthen innovation across Michigan.

Startup Incubation

Dedicated space and support for emerging companies building and scaling new technologies.

Corporate Innovation

Opportunities for industry partners to engage with research, talent, and entrepreneurial activity.

University Collaboration

Home to university-connected innovation resources and programming that help ideas move toward real-world impact.

Ecosystem Events

Flexible gathering and event space designed to support programming, networking, and connections across Michigan’s innovation ecosystem.

About the Name:

Honoring a legacy of research and real-world impact.

The Rosenberg Center is named in honor of Dr. Barnett Rosenberg, the Michigan State University researcher whose discovery of cisplatin helped transform cancer treatment worldwide.

Rosenberg joined MSU in 1961 as a founding member of the university’s Biophysics Department. His groundbreaking research led to the discovery of cisplatin, a platinum-based compound that became one of the most widely used cancer therapeutics in history, and established a model for university-driven research with global impact.

Licensing revenues generated from cisplatin and related technologies helped create the long-term financial foundation that continues to support research, commercialization, and entrepreneurship efforts across Michigan State University through the work of the MSU Research Foundation.

The Rosenberg Center reflects that legacy by creating space for the next generation of researchers, entrepreneurs, startups, and industry partners working to move ideas from research into real-world application.

Connect:

Interested in tenancy, collaboration, or project updates?

Connect with the MSU Research Foundation team to learn more about opportunities within the Rosenberg Center.