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Shop Startups

Shop Startups! - A gift guide to support Michigan entrepreneurs

Posted: Tuesday, November 30, 2021
Category: Red Cedar Ventures

You’ve probably heard of shop local but have considered shopping startups? Michigan early-stage startups are a great way to find unique gifts while supporting growth for these startups and economic development in Michigan. 

With over 100 companies in our portfolio, we have rounded up our top consumer product goods from Red Cedar Ventures and Michigan Rise to help you find the perfect gift for everyone on your list. 


Genusee eyewear is made in Flint, Michigan and made from recycled plastic water bottles as a result of the Flint Water Crisis. These high-end glassed will sure to impress even your most fashionably conscious friend.  Shop sustainable luxury eyewear at


JustLight - Sunflower might be the perfect gift for that special someone who struggles during the winter months. The Sunflower delivers the healthy benefits of sunlight with for a new generation of light therapy. Visit to learn all the benefits of JustLight.

Revolin Sports

Check out Revolin Sports for your sporty friend. Revolin Sports was founded in 2019 in Holland, Michigan to empower pickleball players with high-performing pickleball gear that’s better for your game and our planet.  Visit for all your pickle ball needs. 

VADE Nutrition

Do you know someone obsessed with nutrition and fitness? VADE is the world's first and only Portable Protein and Pre-workout Packs. VADE Nutrition’s Dissolvable Packs will bring convenience and portability to all of the health enthusiasts on your list.  Visit to learn more about the amazing products.

WillWinn Games

WillWinn Games is the perfect gift for the entire family. This East Lansing-based game studio launched Plunder Panic earlier this year. Check out swashbuckling, up to 12-player action arcade game to ensure hours of fun for the whole family. Learn more about Plunder Panic at

Supporting Michigan startups means you are helping these businesses grow!

So, this holiday season, think about the impact you can make by supporting the early-stage entrepreneurship community in Michigan! Happy Holidays!!

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About the Michigan State University Foundation

Established in 1973 as an independent non-profit, the Michigan State University Foundation is committed to the commercialization of cutting-edge technologies invented by MSU faculty, staff, and students. The MSU Foundation’s overarching goal is to support research, innovation, and entrepreneurship at the University. Additionally, the MSU Foundation operates Spartan Innovations, Red Cedar Ventures, Michigan Rise, and the University Corporate Research Park. More information on the organization’s notable achievements, services, leadership, and history are available at