MSU Business CONNECT facilitates rapid, high-quality customer connections with Michigan State University’s research and service knowledge base and to provide support to entrepreneurs. Their goal is to ensure alignment of customer business goals and needs with Michigan State University’s intellectual capacity and ability to deliver. To meet that goal, MSU Business CONNECT will coordinate the timely completion of contractual negotiations and other business agreements between Michigan State University and partner organizations.


Business CONNECT serves as MSU’s front door for corporations, directing businesses to the right MSU resources – from recruiting students to finding a researcher for a specific project– and enabling two-way strategic communications and planning for business customers. The Business CONNECT team also supports entrepreneurial and regional economic development efforts. Business CONNECT, as well as MSU Technologies and Spartan Innovations, are part of the MSU Innovation Center.

New initiatives:

Many new potential projects are already underway with West Michigan’s economic development organization, The Right Place; also General Electric, Neogen, INgage, Ford and many others.

Business CONNECT will now handle all of MSU’s corporate sponsored research contracts, which averages more than $10 million annually.

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